How Professional Marketing Can Make All The Difference To Advertising Your Investment Property
We don’t think twice about using professional marketing and advertising when we’re selling property, but the importance of marketing a property for rent is often overlooked.
It’s time to re-evaluate that stance because professional marketing and advertising can make a world of difference for your rental property.
Do I need professional marketing and advertising for my rental property?
Quality advertising attracts quality tenants, and that’s one of the ways in which professional marketing gives you an edge. With their years of experience marketing rental properties, knowledgeable property managers understand precisely which of your investment property’s features you need to promote and the best way to do so.
They know how to make the most of your property’s best attributes, sell its amenities, highlight the benefits of its location, address any issues the property might have and allay potential tenants’ concerns, how much rent to charge, how many open inspections to hold and when to hold them, and how to negotiate with the current tenant about holding open inspections.
Targeting the right audience
When looking for your next tenants, it’s important to cast the net as wide as possible. The more people that know your property is available for rent, the better chance you have of tenanting your property quickly. It also means you’re more likely to have a larger pool of applicants from which to choose the best possible tenants.
Property managers are experienced in preparing real estate marketing plans to promote rental properties, and they’ll know exactly how to target potential tenants for your property. That will include a combination of:
- Signage at the property – invaluable for drawing attention to the property and building word-of-mouth promotion
- Advertisements in local media/groups where relevant
- Listings on their own website and major online property portals like Domain and realestate.com.au
- Social media
- Promoting to their own exclusive and extensive database
The benefits of professional real estate photography for rental properties
Given the online listing for your rental property is likely to be the most important element of your marketing campaign, professional photography is a must.
Professional photographs portray your property in the best possible light – literally. They make your property look as light, bright and spacious as possible. If the property is overcrowded with furniture, a professional real estate photographer can digitally declutter it. Or they can virtually stage the property by adding digital furniture to empty rooms to help prospective tenants imagine themselves living there.
What property listing videos can do for rental properties
Video can be another powerful marketing tool – especially for properties in the higher price bracket. It does an excellent job of selling the lifestyle potential tenants could have if they were to move into your property. It’s also perfect for promoting your property on social media (videos are very shareable), as well as real estate sites like Domain and realestate.com.au and your property manager’s own website.
Tenants want to see floorplans too
It’s very difficult to show a property’s layout with photographs alone. Tenants looking for a new rental home want to picture their lifestyle and start imagining where their furniture will go, and a floor plan helps them do just that. And any tool that allows prospective tenants to visualise themselves living in your rental home takes you a step closer to letting out your property.
Professionally written copy entices would-be tenants
Professionally written words, or copy, in your rental listing go a long way to attracting potential tenants. Experienced property managers understand the power of an evocative, easy to read, captivating and persuasive listing to highlight your property’s best attributes and draw tenants in. Writing a punchy headline and an irresistible listing isn’t easy, and that’s why it pays to leave it to the professionals.
Pole position pays
Advertising your rental property on the big real estate portals Domain and realestate.com.au means it will be exposed to the widest audience, but it also means that it will be fighting for attention with lots of other listings too. That’s why investing the extra to get premium placement on these sites is worthwhile. The more potential tenants that see your property, the more applicants you’ll have to choose from and the more quickly you’ll let your property out.
Looking for more expert property management advice? Our team of specialist Brisbane property managers is here to help.